Akeju, a Nigerian media executive based in the US and the founder of Prime Music Partners, has revealed plans to elevate his groundbreaking art and music documentary, ‘Loud in Africa,’ into a multi-dimensional experience. The expansion includes the introduction of a massive music festival, intimate acoustic Q&A sessions with renowned artists, and all-star DJ tours featuring Amapiano and Afrobeat.
In a recent announcement, Akeju shared his excitement for the brand’s progression towards global recognition and influence. He highlighted the overwhelming positive response received by Loud in Africa since its inception in 2017 and official launch in 2019, featuring some of Africa’s most prominent music icons.
“I firmly believe in expanding our horizons and leaving a mark on the global stage,” remarked Akeju. “The remarkable success of Loud in Africa thus far underscores the incredible talent of Africa’s finest artists.”
The documentary series and live sessions are now accessible on leading streaming platforms such as Apple TV and Prime Video, with curated playlists also available on Spotify and Audiomack. This digital presence serves as a robust platform for reaching wider audiences worldwide.
The Loud in Africa playlist has already spotlighted renowned artists such as Wizkid, Davido, Burna Boy, Diamond Platnumz, Tiwa Savage, Kizz Daniel, Nomcebo Zikode, and more.
Akeju eagerly anticipates the future expansion of Loud in Africa, envisioning sustained success that will promote global inclusivity and propel the growth of African-centric music.
